Like some other cable companies, Comcast Corp. has introduced an
application for iPads, iPhones and iPod touches that lets subscribers
view on-demand movies, search TV listings and control their set-top
boxes. On a conference call Wednesday, an analyst asked Neil Smit, head
of Comcast's cable division, how the app is faring.
QUESTION: How
many of your video subscribers are actively using your Xfinity TV online
product? And perhaps you could give us a sense of how important you
think that product had been to improving your video subscriber results.
In other words, do you see that product as a key driver of your slowing
video subscriber losses?
RESPONSE: We've had a little over 5
million downloads. The people who are using it, interestingly, are using
the tools more than viewing the long-form content. The tools I'm
referring to are Search and Remote.
We feel that it is helping our
customers explore the content and get to the content in an easier
manner. Our belief is that if customers can find our content and view it
in an easier way and it's a better experience that there will be more
customers wanting to use our service.
The other thing I'd say is
that it has things like cross-platform search, and I think it enables us
to leverage one of the advantages we have, which is great content:
(regular TV), (video on demand), DVR, and online. And we believe that's
one of the key advantages that we have.
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Friday, May 18, 2012
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