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Friday, May 18, 2012

On the Call: Comcast executive on Xfinity iPad app

Like some other cable companies, Comcast Corp. has introduced an application for iPads, iPhones and iPod touches that lets subscribers view on-demand movies, search TV listings and control their set-top boxes. On a conference call Wednesday, an analyst asked Neil Smit, head of Comcast's cable division, how the app is faring.
QUESTION: How many of your video subscribers are actively using your Xfinity TV online product? And perhaps you could give us a sense of how important you think that product had been to improving your video subscriber results. In other words, do you see that product as a key driver of your slowing video subscriber losses?
RESPONSE: We've had a little over 5 million downloads. The people who are using it, interestingly, are using the tools more than viewing the long-form content. The tools I'm referring to are Search and Remote.
We feel that it is helping our customers explore the content and get to the content in an easier manner. Our belief is that if customers can find our content and view it in an easier way and it's a better experience that there will be more customers wanting to use our service.
The other thing I'd say is that it has things like cross-platform search, and I think it enables us to leverage one of the advantages we have, which is great content: (regular TV), (video on demand), DVR, and online. And we believe that's one of the key advantages that we have.

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