Following the launch of the Samsung Galaxy S3, design consultancy Fjord which works with mobile manufacturers and companies to create new innovative services, feels the necessity to comment on this possibly game-changing event. Olof Schybergson, CEO, with Fjord suggested, “The launch of the Samsung Galaxy S3 has been highly anticipated, and lately Samsung has had incredible momentum overall. The buzz around Samsung has been tangible, and news last week from Strategy Analytics that it has overtaken Nokia in terms of mobile device sales comes as no surprise.He continued,” The new device sports a superbly fast, quad-core processor and a super AMOLED large screen.”
“The advanced overall device experience, and the fact that Samsung will throw marketing muscle behind this device means that it’s likely to fly off shop shelves.”
“In terms of the mobile market as a whole, Apple has long been dominating the headlines and has also collected the lion share of the profits, but Samsung is starting to grab meaningful pieces of both the buzz and the profits.”
Schybergson added, “The iPhone has been an amazing success story, but increasingly there are several good device alternatives available for consumers, often at lower prices. Devices like the Galaxy S3 offer people a great overall package, where considered design meets cutting-edge technology.”
Will it be a game changer, he asks? “As style conscious consumers start to look for less ubiquitous alternatives than the iPhone, companies like Samsung could be well placed to reap the benefits, and the Galaxy S3 clearly has the potential to rival the iPhone.
Hans Cett is an established freelance author and consultant
specialising in the mobile communications industry. He also writes for
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